A-DAM UNDERWEAR

“Best sales results were achieved in
Bijenkorf with our interactive display.”

Steven van Heyningen -
Founder
A-Dam Underwear

The idea:

Interactive in-store POS display that can be used internationally to generate an increase in attraction, brand awareness and conversion.

The execution:

Award - winning virtually living display for the leading department stores such as De Bijenkorf Amsterdam, Selfridges & Brown Thomas. A-dam gets caught up in the weirdest situations and the customer is the only one who can save him by bringing him the right boxer. Scan the barcode of the boxer and see what happens.