“The WhiteTable experience was well received by the audience,
people were amazed by its magic. It is a good example of storytelling.”

Joost van Andel -
Event manager
Moët Hennessy The Netherlands

The idea:

Presenting the story of Moët & Chandon on several events to catalyse brand value and let people experience the true nature of champagne on events.

The execution:

A WhiteTable that tells the whole story of champagne, from heritage to the production process. WhiteTable recognizes the bottles that are placed on the table and visualizes the story that fits that specific bottle.