“We created a new level of shopper experience by
including the WhiteTable in our latets coffee department.”

Koen Slippens -
Sligro Food Group

The idea:

Creating an impactful presentation to explain the world of coffee and tea within the Sligro 3.0 stores in an interactive way.

The execution:

At the coffee and tea department of all the Sligro 3.0 stores you will find a large WhiteTable. It is the perfect interactive stage for the barista to connect with the customers. The barista will present the story about the world of coffee or tea that suits you best.