WT
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ABN AMRO

Interactive Gamification Experience

EXECUTION

In a unique collaboration between Hypsos, BrandBase and WT interactive the interactive gamification and attraction tool Pong is created for the ABN AMRO stand during the ABN AMRO World Tennis Tournament 2019.

As ABN AMRO encourages the transition to a circular economy, their stand at the ABN AMRO World Tennis Tournament 2019 consisted of Game Changers.

The Pong game is a real Game Changer and is a development on the first videogame ever. Winners of this game could win VIP tickets for the final. The interactive game content was custom-made developed and adds an impactful experience.

RESULTS

RESULTS

Great attraction tool for the ABN AMRO stand

Visitors from any age very well received the game

Increase of perceived brand value

We made winners of the game happy with VIP tickets for the final