A-dam Underwear

Interactive in-store POS display that can be used internationally to generate an increase in attraction, brand awareness and conversion.


Award - winning virtually living display for the leading department stores such as De Bijenkorf Amsterdam, Selfridges & Brown Thomas. A-dam gets caught up in the weirdest situations and the customer is the only one who can save him by bringing him the right boxer. Scan the barcode of the boxer and see what happens.



First brand that is structural available in all Bijenkorf chapters within one year

During our interactive display activation in Bijenkorf Amsterdam, A-dam was the first best-sold brand in the entire store

Shopper Marketing Award 2016 – Semi permanent Display

We wear some great boxers nowadays