A place to talk about everyday food choices

A healthy meal starts with practical choices. For Albert Heijn’s healthy food campaign, a local certified nutrition coach helped shoppers explore easy, healthy and tasty options. The activation was created in partnership with Young Perfect, supporting the coach in sharing practical guidance for healthier eating.

We designed a movable interactive table to support the campaign. Used across several Albert Heijn stores, it brought information about easy, healthy and tasty food choices into the store.

WT took the table from concept and storytelling through development and installation, with ongoing support after delivery.