Walking visitors through BAM’s FLOW housing concept

For BAM at PROVADA Amsterdam, we turned the FLOW housing concept into a story visitors could explore step by step. The presentation introduced a different approach to building affordable and sustainable homes.

A touchscreen let visitors choose parts of the story, shown across four large screens. They could explore the modular design, sustainable materials and off-site construction process.

We also designed a wall graphic that explained the modularity of FLOW. It placed the digital story alongside a clear view of the housing concept, including its use of wood and off-site production.

The presentation connected the details of FLOW to BAM’s “Building a Sustainable Tomorrow” strategy and its approach to sustainability, industrialisation and digitisation.