At PROVADA Amsterdam, WT interactive designed and developed an engaging booth experience to introduce BAM's new 'FLOW' housing concept. This interactive and immersive showcase allowed visitors to explore the innovative concept in a dynamic and informative way.
The booth featured a series of four large screens, where visitors could activate different segments of the 'FLOW' story through an interactive touchscreen. This hands-on experience enabled attendees to learn about the key elements of the 'FLOW' concept, including its modular design, sustainable materials, and off-site construction process.
In addition to the interactive screens, WT interactive also designed a high-quality wall print that highlighted the modularity of the housing concept. 'FLOW' is a response to the growing need for affordable and sustainable housing, with an emphasis on using wood as a sustainable material and incorporating off-site construction methods.
Aligned with BAM's sustainability strategy of "Building a Sustainable Tomorrow," the 'FLOW' concept combines sustainability, industrialization, and digitization to address the challenges of modern housing development.
Laura Mouthaan BAM
