At the K Fair 2019 in Düsseldorf, the world’s leading trade exhibition for plastics and rubber, Borealis, in partnership with Borouge and NOVA Chemicals, created an innovative and interactive experience for visitors. WT interactive was tasked with designing and developing a dynamic and immersive storytelling experience across their shared exhibition stand.
Our role included creating a comprehensive stand design with multiple interactive touchpoints, each tailored to engage visitors at varying scales. From large-scale installations to intimate digital interactions, every element was strategically designed to connect customers with Borealis' extensive offerings and core brand values.
WT interactive oversaw the entire process, from concept design and storytelling development to software programming, hardware integration, installation, and ongoing support. The result was a fun, informative, and engaging event experience that not only attracted visitors but also enhanced their understanding of Borealis' commitment to innovation, sustainability, and quality.
By combining interactive technology with compelling brand narratives, WT interactive helped Borealis deliver an unforgettable experience at one of the industry's most significant global events.
Neeta Unger- Borealis
