WT interactive played a key role in bringing the Chr. Hansen vision to life at EuroTier 2022, the world’s premier trade fair for professional animal farming and livestock management. By integrating interactive storytelling elements, WT interactive effectively showcased Chr. Hansen's position in the entire value chain, from farm to fork, highlighting its significant impact on global food quality, health, and sustainability.
At the booth, visitors were invited to engage in an interactive game that tested their knowledge on these critical topics. The "Farm to Fork" concept and the transformative impact of Chr. Hansen's solutions were dynamically displayed on a large LED wall, which could be controlled via an interactive table. This immersive experience provided a detailed, engaging way to explore the connection between Chr. Hansen’s innovations and sustainable practices in food production.
The result was an impactful experience that drew attendees in, as they paused to engage with the powerful storytelling and gamified elements. Visitors at EuroTier 2022 were able to deeply connect with Chr. Hansen’s mission and gain insight into the profound impact of the "Farm to Fork" journey.
Lidiia Alaverdova - Chr. Hansen
