Choosing a floor means imagining a small sample across a whole room. For Cotap, we developed more than 250 in-store displays that connect physical sample boards with product images and information. Each combines a screen, media player and scanner.
Place a sample board in the display and its QR code brings up the matching specifications and images. The screen helps customers picture the flooring beyond the sample in front of them.
We also built a comparison tool for Cotap’s shop-in-shop settings. Customers and dealers can look at flooring options side by side, from PVC and laminate to carpet.
René Bruggeman - Cotap
