ABN AMRO

Interactive Gamification Experience

Interactive Gamification Experience

The challenge

Create a playful interactive experience for the ABN AMRO “Game Changers” booth at the ABN AMRO World Tennis Tournament 2019.

Execution

In a unique collaboration between Hypsos , BrandBase and WT interactive, a life size immersive version of the retro game “Pong” was created, using interactive floor projection in combination with thrilling content. The game is controlled via the body movements of the players. Winners of this interactive Pong tournament could win VIP tickets to the ABN AMRO World Tennis Tournament 2019 Finals.

Results

123k visitors at the WTT. Great attraction tool for the ABN AMRO “Game Changers” booth