Portfolio of Interactive Booth Attractors
The challenge
Create a novel way to increase rare disease awareness on events and exhibitions.
Execution
We created a portfolio of booth attractors in varying scales that can be used on a variety of exhibitions. The portfolio consists of several interactive experiences,
which are used to highlight the various symptoms associated with
a given rare disease. This includes interactive tables and interactive walls utilising a combination of touch-screens, projection and state of the art technology.
Results
In Basel a doctor diagnosed a patient after having the experience at our solution;
Sanofi Genzyme Gaucher Innovation Award; the best global implemented communication for Gaucher disease;
Increase of dwell time in combination with disease awareness at booths throughout Europe, USA, Australia and Asia.