WT interactive, in close collaboration with Gielissen Interiors | Exhibitions | Events, created a cutting-edge brand experience for Hypertherm Associates at EuroBLECH 2024, held at HANNOVER MESSE.
Our team delivered the full interactive storytelling concept, software, and content for two standout features: a 15 m² 3D anamorphic LED installation and a 270-degree projection room.
The anamorphic animation used dramatic perspective and dynamic motion to visualize the elemental forces behind Hypertherm’s technology, capturing attention and drawing visitors into the space.
Inside the projection room, attendees were immersed in a custom brand film that brought Hypertherm’s mission and innovation to life through cinematic storytelling and surround visuals.
From concept and 3D design to final content delivery, WT interactive managed the entire production, creating a powerful, on-brand experience that elevated perception and drove engagement.
Yvette van der Linden‑Leeflang - Hypertherm
