Discovering the story behind the bottle

For Moët & Chandon, we created experiences that connect the champagne in front of you with the story behind it. They were designed for events where the product and its history could be explored together.

An interactive presentation table recognises individual bottles and opens the corresponding story. It introduces the history of the champagne and the steps in its production, with the bottle itself as the starting point.

For the opening of Maison Moët at Parc Broekhuizen, we also developed a mixed reality experience, placing digital content within the physical setting.

Both experiences start with the place and the product. The digital layers add a way to discover more while keeping the encounter grounded in what is there.