WT
Execution

Novartis

To attract visitors of medical conventions to their booth with an interactive and relevant experience.

Execution

Execution

Interactive gamification experience. Visitors listen to several heart sounds with an interactive stethoscope by placing it to several points on a bust. The integration between the physical bust, the stethoscope and the interactive content on the touchscreen behind the bust made the experience stand out of the crowd.

Results

Results

More people on the booth

More contacts where made than on a regular conference

We had a 100% score after practicing the interactive game ourselves