How do you bring the future into the present? That was the challenge NS gave us when they asked for an inspiring, future-focused experience room at their Utrecht headquarters. Together, we created a dynamic, interactive space designed to spark curiosity and accelerate innovation.
At the heart of the room is a non-linear iPad tour, an intuitive, self-guided experience that lets visitors dive into three transformative technologies: Artificial Intelligence, 3D Printing, and Augmented Reality. These aren’t just buzzwords, they’re powerful tools in tackling some of the rail sector’s biggest challenges: from labor shortages and shifting timetables to sustainable energy use and improving customer journeys.
The installation serves as both a learning platform and a conversation starter. It empowers employees, partners, and stakeholders to think differently, connect the dots, and imagine bold new possibilities for the future of mobility.
Roxanne op 't Land - NS
