Bringing the Rijk Zwaan Story to Life through an Immersive Experience Center

In collaboration with Rijk Zwaan and Ce. architects & designers WT interactive has developed and realized the 350 m2 experience center for the new Seed Connection Center in De Lier. The whole experience is designed to fully immerse Rijk Zwaan’s diverse audiences in its story while equipping its representatives with the best tools to present their message in the most engaging and effective way.

Using a large variety of high-tech interactive concepts, visitors experience the heritage, the why,  understand the value of R&D, participate in a digital breathing game and get to know the true magic of the seed and in the end the vegetable in all its verities.